Launches 'Sounds wow gold of Civic' Social Media Contest

Honda announced today the launch of a new social wow items media songwriting contest that will have users vote on contestants, who will vie for the chance to get the aforementioned car and $2,500 in musical gear from Sam Ash.

Such UGC contests go back a while, of course. As Norman buy wow weapons Hayshar of Young Rubicam recently told NPR, while the term "user-generated content" is fairly new, "the concept dates back to the origins of advertising in general, it as old as advertising itself."

Indeed, jingle contests date back to at wow gold least the 1940s. In Hayshar view, this new wave is being driven by two forces: the popularity of YouTube and TV "American Idol."

"Mix these things together, and what you really got is a creative power-to-the-people movement that is reflected, as it always is, in the culture of advertising."
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